Last month, the General Assembly demonstrated the final act of
dereliction of duty to the children of this state when it stripped
the remaining $2 million planned for youth tobacco prevention. This
flagrant disregard for the youth of this state has put them directly
in harm's way and provided unfettered access to them by the tobacco
industry.
This abandonment of children in favor of a product that costs the
state well over $3 billion and only generates $28 million in revenue
hardly smacks of reasonable or sound business judgment. When the
elected officials stripped all the funds that would have prevented
harm to these children, they not only violated their duty, but they
now are responsible for the harm caused by tobacco use that will be
inflicted on our children in years to come.
S.C. elected officials chose to mortgage the state's children to
fill budget gaps and to funnel additional funds to the tobacco
farmers, who have already received significant monies.
As the highest former tobacco company executive to address the
public health and safety issues involving tobacco products, I was a
key witness in the states' lawsuits against the tobacco industry.
These lawsuits produced an unparalleled discovery of at least a
half-century of fraud and direct targeting of the world's children
with a highly addictive, lethal product.
In the end, 46 states settled with the tobacco industry in a
historic Master Settlement Agreement in 1998. The total amount
settled with these states would amount to $246 billion over a
25-year period.
The attorneys general and the many who put themselves in harm's
way by participating in the lawsuits that culminated in the
agreement believed the settlement funds would not only repay the
years of health care costs borne by the states in treating sick
smokers but, more importantly, would establish an inheritance for
the children of this country.
This inheritance would implement tobacco control and prevention
programs that would enable our children to make healthy choices and
resist direct targeting by the tobacco industry. This consequence
would have a double effect of saving lives and health care
costs.
How much would the implementation of these programs cost? The
Centers of Disease Control and Prevention estimates that it would
cost South Carolina $24 million per year to implement a proven
comprehensive, community-based program such as the Best Practices
for Comprehensive Tobacco Control Program.
Twenty-four million dollars per year may sound like a lot. But
when we realize how much South Carolina receives from the agreement
and from the National Tobacco Growers Settlement Trust Fund, it is a
paltry sum. The agreement will give South Carolina $2.3 billion over
a 25-year period, paid for by the millions that lost their lives.
Through 2002, South Carolina has received more than $200 million
from the agreement and $357.4 million from the growers trust fund
over 12 years.
Disturbingly, the children of South Carolina have received less
than $7 million and, after this year, will receive no more of these
funds. The tobacco farmers have received $118 million from the
agreement and $17 million from the trust fund.
The 460,000 tobacco-related preventable deaths, the $100 billion
in health care costs, and the $140 billion in lost productivity
borne by the citizens of this country are the direct result of the
tobacco industry targeting our children for profit. It begins at an
average age of 13 and ends in premature death in the most productive
years of their lives with cardiovascular, lung and other vital organ
failures.
The industry needs 5,000 of our children each day to become the 1
million new addicts to replace those that cease to use their
product. It spends more than $12 billion per year -- more than $30
million per day -- in marketing and promotion of a product that,
when used as intended, kills.
South Carolina has one of the highest mortality and morbidity
rates in the country, and it is projected that more than 90,000
South Carolina youth will die prematurely from a tobacco-related
illness if the current attitudes toward tobacco control persist.
Sadly, the recent decision of our elected officials regarding the
allocation of tobacco settlement funds reveals that they value
economic and infrastructural development more than they do
protecting the lives and health of our children. Is their duty to
the future misguided by their need for political, unenlightened
actions that compromise us all?
Dr. Wigand formerly worked for the Brown
& Williamson Tobacco Co.; he is the founder of Smoke-Free Kids,
a nonprofit organization. He lives in Charleston.