Shopping till they
drop
By CHUCK CRUMBO Staff Writer
Back-to-school shoppers snapped up everything from glue sticks to
laptop computers Saturday as they reaped the benefit of not having
to pay state sales tax.
The three-day sales tax holiday, which ends today, makes many
school-related items — including clothing and computers — exempt
from the state’s 5 percent sales tax.
“I need to save as much money as I can,” Shelley Ionescu said as
she pushed a shopping cart filled with crayons, zipper binders and
notebook paper through the Staples store on Decker Boulevard.
With school starting Monday for her three sons — Jake, 11, Coby,
9, and Owen, 5 — the sales tax holiday came just in time for
Ionescu, of Columbia.
The state’s sales tax exemption this weekend also is paying off
for retailers.
“Right now our sales are trending 18 to 20 percent ahead of last
year’s,” said Dan Benchabbat, the Staples manager.
At Goody’s on Two Notch Road, Friday’s sales doubled the 2003
mark for the first day of the sales tax holiday, said assistant
manager Tavares Mickel.
The sales-tax break was adopted in 2000 to ease the
back-to-school spending burden for working families.
Shoppers saved about $2.3 million in taxes during last year’s
holiday. The savings translated into about $47 million in tax-exempt
goods sold in S.C. stores.
Reducing taxes is music to Patricia Johnson’s ears. She shopped
with her 12-year-old daughter, Mycah, at the Goody’s store.
“I teach people how to lower their taxes,” said Johnson, who has
a home-based business.
Eliminating the 5 percent sales tax on an armload of shirts,
skirts and blue jeans Mycah wanted to buy fits perfectly into her
tax strategy, said Johnson of Columbia.
With her two children, Alex, 11, and Jeanna Anne, 8, Kathy
Burrows was wrapping up a day of shopping at the Goody’s in
Northeast Richland.
On their trip to Columbia, they bought jeans, shorts, shirts,
shoes and socks, Burrows said. Most of the school supplies were
purchased in their hometown of Sumter. Burrows figured the holiday
will save her about $50 in sales tax.
“It’s crazy not to buy clothes and school supplies when they’re
tax-free,” Burrows said.
Sherri Jeffers, of Pontiac, said she does not employ any special
strategy to her back-to-school shopping.
“I just try to get everything on the list and then a little
extra,” said Jeffers as she shopped Staples with daughters Katie,
12, and Shelley, 10.
Benchabbat said back-to-school sales actually start in mid-July
as customers stock up on basics such as notebooks, pencils and
folders.
During the sales tax holiday, shoppers come for the big-ticket
items such as laptop computers, which sell for about $1,400 plus
software.
“In the two weeks building up to the sales tax holiday, average
orders will be $15 to $20 a customer,” Benchabbat said. “This
weekend our average order will be $50 to $2,000.”
Not having to pay sales tax on a $2,000 purchase saves a customer
$100.
Manager Joe Hoskins notices a similar trend at Goody’s.
“Our average (ringup of sales) is at least three times higher per
customer,” he said. “This is always a great weekend for us.”
The downside to this year’s holiday is that it comes after some
Midlands schools have opened.
Kershaw County and Lexington districts 1, 2 and 3 all began
school on Thursday.
But the holiday arrived in time for Richland 2 students, who
start Monday. Also, Richland 1 students return Wednesday and
students in Lexington-Richland 5 are back in class Thursday.
Reach Crumbo at (803) 771-8503 or ccrumbo@thestate.com. |