U.S. Senate race
cost a record $24 million
Associated
Press
COLUMBIA, S.C. - Candidates spent a record $24
million running for the U.S. Senate seat of retiring Democrat Ernest
"Fritz" Hollings in 2004.
Republican Jim DeMint, who in November beat Democrat Inez
Tenenbaum, spent a total of $9 million, according to campaign
finance reports, the last of which had to be filed Monday.
"Two years ago, I told everyone this would be a $6 million race,
and no one believed it would cost that much," DeMint said. "I had no
idea it would end up costing more."
Tenenbaum, the state superintendent of education, spent $6.2
million.
"It was a top-tier race that attracted a lot of attention across
the country, and it was competitive all the way through," said Zeke
Stokes, Tenenbaum's campaign finance director.
The $15.2 million DeMint and Tenenbaum spent more than doubled
the $7 million spent by Hollings and Republican Bob Inglis in
1998.
DeMint's most generous supporters were those in the financial,
insurance and real estate industries. Lawyers and lobbyists gave the
most to Tenenbaum.
Add to their $15.2 million the money spent by their competition
in the primary and general elections, and the price tag for the 2004
race approaches $24 million. That includes spending by three strong
candidates in the GOP primary - $3.3 million by Charleston developer
Thomas Ravenel; $2.7 million by former Gov. David Beasley; and $1.5
million by former Attorney General Charlie Condon - and more than $1
million by eight other candidates.
The money spent in the race far exceeds the $10.3 million spent
two years earlier by Republican Lindsey Graham and Democrat Alex
Sanders in the U.S. Senate race Graham won.
The campaigns say that although DeMint ending up winning by 10
points, the DeMint-Tenenbaum race was tight. That spurred individual
donors in nearly every state to give to the candidates, as well as
generous contributions from political parties.
Plus, neither Graham nor Sanders had a competitive primary.
DeMint had to win a primary, a runoff and then the general
election.
And campaign costs rise with each election cycle. In 2002, a
winning U.S. Senate candidate spent an average of $5 million,
according to Sheila Krumholz, research director of the Center for
Responsive Politics, a Washington nonprofit that follows money in
campaigns. In 2004, the winner spent an average of $7.6 million.
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