By Jenny Munro STAFF WRITER jmunro@greenvillenews.com
GREER -- Despite a few bugs, BMW Manufacturing Co.'s $75 million
investment in a single assembly line capable of handling a mix of
all the plant's vehicles is a big success, according to the
automaker.
"The new line will allow us to build all our production units in
one continuous line," said Bobby Hitt, manager of public relations.
"All the new automation has worked perfectly. Some smaller things
didn't work, but we've smoothed all that out."
Two BMW employees, both of whom worked on a single assembly line
when BMW built the 3 Series sports sedan, and the Z3 roadster in
1996, said they believe the single line will be an advantage for the
plant.
"Going back to one line will be more efficient," said Trinity
Paxton, who works on a wiring harness team. Building more than one
style of vehicle "makes the ergonomics easier and the day more
exciting."
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David Bright, a robotic technician on the glass installation
team, said the process is now more automatic and robotic than it was
on the double line.
"All our systems and technology are new," he said. The change
"gives us more freedom to do other things."
The plant still
is in a ramp-up phase, which is expected to continue through the end
of March or into early April, Hitt said.
During the week of
Feb. 13, BMW Manufacturing produced 1,741 X5 SUVs and 758 Z4
roadsters -- or about 500 vehicles a day. During the month of
January, production totaled 3,377 X5s and 1,402 roadsters. During
all of 2005, employees built 104,986 X5s and 19,830 Z4s.
"Changing models is hard. Changing models, introducing new
models and changing the manufacturing system is just Herculean,"
Hitt said. "Our goal now is to mature our processes and get them
stable. We will meet our production requirements for this year."
BMW's Greer plant, currently building the X5, Z4 and Z4 M
models, will add the Z4 coupe and Z4 M coupe this spring for a
summer launch, Hitt said.
"The luxury roadster segment has
had difficult times in the past several years," he said. "The Z4 is
leading the segment, but the whole segment is down. We believe
roadsters are an essential part of our mix in who we are as a
company."
Also, Hitt expects a new X5 model to begin
production the end of 2006 or in early 2007. The vehicle is in its
sixth year of a seven-year life cycle. The plant also anticipates
building a new crossover model in early 2008, he said.
Because of the new model launches on the way, the BMW plant
will be closed to tours for most of the year, Hitt said.
New
technology, new manufacturing processes and new products are
important not only to BMW but to the Upstate and South Carolina, he
said.
"This means we're healthy. We're here for a long
time," he said.
To get ready for the changes, BMW spent time
before and after the construction of the new line training its
production line employees to build both Z4s and X5s. The plant now
employs 4,500 workers, including both production and support staff.
If the plant were remaining static, the increasing
productivity and its effect on employment "would be a relative
concern," he said. "We're not staying static," considering all the
new models coming in the new few years.
"In terms of volume,
this plant will not go down except as a result of market forces," he
said. "We don't change our work force up or down in the short term.
Our goal is stability of the work force."
Several years ago,
the plant had about 4,700 employees. That number has dropped slowly
over the past couple of years through attrition, he said.
"Because of the efficiency we've achieved, we don't have to
replace associates one for one," said Bunny Richardson, plant
spokeswoman.
Although BMW's work force would grow because of
market demands, "we will not see another huge ramp-up in the next 10
years like we did in the past 10," Hitt said.
In fact, the
largest growth associated with BMW will probably come from parts
suppliers as BMW continues to work more closely with them to
integrate the supply chain. The suppliers will actually become
"co-manufacturers" of the BMW vehicle, he said.
"They know
more about their systems than we do," he said.
In the past
few months, five new suppliers have announced South Carolina
operations to serve BMW. Four of those facilities are in the Upstate
and one is in the Pee Dee region, a first for a BMW supplier, Hitt
said.
The new suppliers are Benteler Automotive, Duncan;
Intier, Spartanburg; Magna Donnelly, Duncan; LSP Automotive, Union;
and PWG USA, Aynor.
South Carolina now has 48 BMW suppliers,
and 39 of those came to the state to supply the carmaker, Richardson
said.
BMW's investment of more than $2 billion in South
Carolina has helped created more than 16,650 jobs in the state at
its plant and at its suppliers. A University of South Carolina study
in 2002 said that for every job created at the plant, nearly three
more jobs are created throughout the state.
As BMW partners
with its suppliers to integrate systems, Clemson University's
International Center for Automotive Research "is a key component of
this. Where will people come from who understand the integration of
systems? ICAR," Hitt said.
As vehicles become more complex,
equipment in the vehicle provides more signals, he said. The systems
have to be integrated so the most important signals are the ones
heard first -- the safety signals over the comfort signals.
"A car can't afford to lock up" as a computer does at times,
he said.
BMW's growth, supplier growth and ICAR "brings a
whole new dimension to South Carolina," he said. |
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