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February 9, 2003

S.C. tourism has bright future under Sanford

   Tourism in South Carolina is unquestionably the goose that lays the golden egg.
   Gov. Mark Sanford knows it, and it’s his intention to cultivate that goose so that even bigger golden eggs will be laid in the future, the NAACP’s ill-advised economic boycott notwithstanding.
   Just for the record, tourism is an industry that generates 10 percent of tax revenue and is linked to one in eight jobs, the governor noted Thursday at the Governor’s Conference on Travel and Tourism held in Greenville.
   Last year tourism, now the state’s leading industry, brought in $15 billion to the state’s economy along with 29 million visitors.
   “For too long in state government, the place on the shelf travel and tourism has gotten hasn’t been in its rightful spot,” the governor told industry leaders at the conference. “The quality of life is what we’re selling in the tourism industry ... The numbers are just staggering ... It is gargantuan by any measure” for its impact on creating jobs.
   Even though the coastal region of the state — from the Grand Strand to Hilton Head — accounts for most of the tourism by attracting visitors from out of state, a more recent trend since 9/11 events has been for South Carolinians to stay closer to home and take shorter vacations. That’s even better for state tourism as most of these vacationers enjoy the attractions in their own back yard.
   Tourism growth isn’t confined to the coast, however. Sumter and other inland counties are sharing in this growth. Out-of-town visitors continue to enjoy Sumter’s incomparable Swan Lake-Iris Gardens, as do the locals. It is truly an oasis of beauty.
   But there’s much more. Visitors to our area are looking for more than just surf, sand, amusement parks and golf. They want to get off the beaten path and visit historical sites, of which we have plenty. And we have the Palmetto Trail winding through the county that draws visitors who want to experience the great outdoors — the eco-tourists.
   Plus, there are the cultural attractions that are being bolstered by the addition of a superb new Gallery of Art opening shortly in the old science wing at the former Edmunds High School, complementing Patriot Hall and the Sumter Little Theatre located in the same building. In addition, the Sumter County Museum is moving toward completion of its Heritage Education Center, home to the Sumter County Historical Society and a place where the history of our 200-year-old community can be showcased.
   Tourism in South Carolina has a bright future. It means more jobs as the major contributor to a growing and vibrant economy. With a governor committed to placing tourism on the top shelf by cultivating the goose that lays the golden egg, South Carolina is poised to benefit from what has become its cleanest and most attractive industry.

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