You can’t
transplant charisma
By WILLIAM
SAFIRE New York
Times
Sen. Lindsey Graham, a South Carolina Republican, and Sen. John
Edwards, a North Carolina Democrat, were born in the same hospital
in the small town of Seneca within two years of each other. It
occurred to me that Graham would have a good feel for the impact
that John Kerry’s selection of Edwards as his running mate might
have on voters in the South and in small towns.
“In an election where a handful of states determine the winner,”
Graham says, “the vice presidential pick has the most effect if your
choice can carry a state that’s crucial. I don’t see North Carolina
or South Carolina going for Kerry because of Edwards.”
What about Louisiana, which went for Bush in 2000 but for a
Democrat, Bill Clinton, before that? “John Kerry is no Clinton. John
Edwards doesn’t repair the damage of having the most liberal
senator, and from Massachusetts, the presidential nominee.”
Forget about delivering a swing state; what of Edwards’
delivering a shot in the arm to a currently lifeless Kerry campaign?
“If Edwards gets their base excited, the theory is that he will help
in terms of energy,” allows Graham. “But this is not a pick of
confidence. Edwards was chosen to fill the gap. Kerry’s campaigning
gap is that he has no charisma, that he doesn’t relate well to
average people.
“This is Kerry saying, ‘I know I’ve got this problem, and I hope
this will fix it.’ But there’s no such thing as a charisma
transplant.”
Graham is properly partisan, but offers an insight about a “pick
of confidence.” When Bush chose Cheney in 2000, that expressed
confidence in victory: Cheney was seen not primarily as a
campaigner, but as an active participant in the coming
administration, which even his fervent detractors admit he has
been.
Bush was then filling in a gap, too — his foreign policy
inexperience — but his pick was directed at governing, not
campaigning.
Consider Kerry’s choices for a running mate. John McCain turned
it down both privately and publicly, and Joe Biden didn’t want the
job enough. Bob Graham might have helped in Florida, but his diary
obsession would have generated sustained media derision. Iowa Gov.
Tom Vilsack would have triggered a nationwide “Who?”
The serious alternative was Rep. Dick Gephardt. The Missourian
abandoned by union labor in the primaries is solid and experienced
in both domestic and foreign affairs, and might even have delivered
Missouri, but he is the Man from Dullsville. He would have been
Kerry’s Cheney — the pick of confidence.
Kerry, in the most important political choice of his life, chose
Edwards. Though youthful in appearance, he is 51, a fresh face but
no spring chicken. He is demonstrably adept in persuading juries.
Though with only five years in public office, he is a quick study
and has learned to half-answer and slip around hard questions as
well as many lifelong pols.
He is also the happy class warrior, the smoothest divisive force
in politics today. Throughout the primaries, the potent Edwards
message was “two Americas,” haves vs. have-nots, richies vs. the
rest. In Tuesday’s coordinated statements, “class” was the theme:
Both the patrician Kerry and the multimillionaire Edwards took pains
to identify themselves with the “struggling” middle class. Kerry
embraced this populist pitch as “the center of this campaign.”
In the vice presidential debate, Democrats expect the on-message
Edwards to run rings around the stolid Cheney. (But if I were a TV
producer, I’d find a film of the Joe Louis-Billy Conn championship
fight to run after the debate.) Though the GOP will dwell on
Edwards’ inexperience, he will be a campaign asset, countering the
recent sharp rise in Kerry’s “unfavorable” ratings.
A larger question looms that confronts every presidential
nominee: what if he wins and dies in office? In making his decision
on Tuesday, Kerry should have kept that criterion of “the best man
ready to take over” uppermost in his mind.
In my view, he failed that test. In the choice between the
Democrat most ready to be president and the Democrat who would
enliven a stalled campaign, Kerry played it safe and chose the
political hottie, Edwards.
Not, as South Carolina’s Graham says, “the confident pick.”
Write to Mr. Safire at safire@nytimes.com. |