THERE IS NO QUESTION that the tourism industry is vital to our
state’s economy. It’s our No. 1 money-maker and job producer and a
huge tax generator, and as a magnet for both the average and the
influential from around the country and the world, it serves as a
showcase, drawing in would-be investors and residents who might
otherwise never consider moving here.
As such it rightly demands a seat at the table when policy is
being made. While its national impact is not as dramatic, it counts
for quite a bit on that level as well.
But there are limits to how far we should go to accommodate the
industry’s needs.
When Horry County tourism officials complained that decisions
officials in the other 45 counties were making about how to operate
their schools were interfering with their ability to make money,
state policymakers correctly — although belatedly and not without a
fight — said that school concerns had to come first.
The same reaction should greet the latest demand from tourism
officials in South Carolina and other coastal states, who want the
National Weather Service to give the public less warning than it can
when hurricanes bear down on the East Coast.
Next month, tourism officials from throughout the Southeast will
meet in Myrtle Beach to make their case to weather service officials
that they should revert to the three-day forecasting they had used
up until this year’s hurricane season. They will argue that the new
five-day forecasts of where a storm is likely to hit needlessly
worry would-be tourists, who might decide to postpone or even cancel
a trip to the beach if they see projections that a hurricane could
strike during their stay. (Ironically, Myrtle Beach officials
acknowledge that five-day forecasting of Isabel had just the
opposite effect, diverting other states’ tourists here.)
We can certainly understand how frustrating it must be to lose
business over fears of a storm that never arrives. But it’s
important to keep that frustration in perspective.
First, we doubt the new five-day forecasts are going to have a
huge impact on vacation planning. Most people about to head to the
beach are going to be watching a brewing hurricane, and adjusting
their plans as necessary, whether weather officials are drawing
probability maps or not. And as officials point out, private
companies will produce five-day forecasts whether the National
Weather Service does or not.
But even if the longer forecasts do cause people to cancel or
delay vacations to beaches that don’t end up getting hit, that’s not
an unreasonable trade-off. Those extra couple of days will also
cause people to cancel trips to the beaches that do get hit. Those
extra couple of days help emergency officials make smarter and
earlier calls about how to prepare for a storm. And with our coastal
population mushrooming, and our highway capacity falling woefully
behind in its ability to keep up with all those extra people,
emergency officials need all the advance warning they can get in
order to keep evacuations from becoming even more deadly than the
storms themselves.
Tourism officials should be grateful for the extra warning. Yes,
they might lose a little business from time to time over storms that
don’t arrive. But we can’t think of anything that could do more
permanent damage to our beach business than having large numbers of
people die because people took their vacations and officials didn’t
have enough warning to get the hordes of tourists and residents
safely evacuated in
time.