Darlington Raceway losing its spring Winston Cup race would cost
the Grand Strand some tourists, officials say, but the track's
late-summer race is the bigger draw.
NASCAR officials have been contemplating shifting some race
dates, including the spring Darlington race, to other tracks.
Even though the numbers don't match the spillover from the
Southern 500, traditionally run on Labor Day weekend, tourism and
government officials don't want Darlington to lose a date after
years of a successful relationship.
Local hotels and restaurants, especially the NASCAR Cafe and
SpeedPark, say some NASCAR enthusiasts extend their weekend or take
a day trip to the Strand in connection with the spring race.
"I realize that NASCAR is looking at new and larger venues, but
it would be a real shame if the first of the superspeedways lost
out," said Ashby Ward, president of the Myrtle Beach Area Chamber of
Commerce. "We enjoy having them as neighbors, and we've tried to
support them."
Last week, the Myrtle Beach and Surfside Beach city councils
passed resolutions urging NASCAR to keep its Darlington schedule
intact. The chamber has sent letters of support to the speedway.
"This impacts Myrtle Beach directly," said Mayor Mark McBride,
who proposed Myrtle Beach's resolution. "A lot of these people come
for the race and make the beach part of their trip."
There are no numbers to show it, but the Grand Strand profits
from its proximity to Darlington in many ways, such as those staying
at local hotels and many events that have lured fans and NASCAR's
top names.
"It would be a huge loss to our restaurant if this [spring] race
were to go away," said Allison Varlen of the NASCAR Cafe.
"The business that we have on this particular weekend is
fantastic."
Grand Strand tourism and Darlington Raceway officials have done
co-promotional efforts for years. Signs advertising Myrtle Beach are
a regular feature at the track.
Events planned locally around Darlington races have featured
drivers Dale Earnhardt Jr., Bobby Labonte, Michael Waltrip, Jeff
Gordon and Dale Jarrett. NASCAR driver Jeremy Mayfield got married
here in January.
"We've had a great relationship over the years with Darlington
and with NASCAR fans in general," Ward said. "A lot of NASCAR fans
come to Myrtle Beach, whether they're coming from races at
Darlington or not. They're a part of our market."