Gov. Mark Sanford said he thinks the statewide tax-free
holiday is a political gimmick, that doesn't save consumers much money. We
think he's right, and give him credit for speaking frankly rather than
joining other politicians in trying to bamboozle shoppers.
The so-called tax-free holiday takes place this weekend, beginning at
12:01 a.m. Friday and ending at midnight on Sunday. During that time,
shoppers will not be charged state sales taxes or local option taxes on
selected back-to-school merchandise.
The tax-free weekend began in 2000 as part of Gov. Jim Hodges'
education initiative to give citizens a break on the cost of school
supplies. The idea may have had merit, but, largely because of price
manipulations by retailers, the savings are largely illusory.
"I have some real problems with the sales tax holiday in the sense that
it's ultimately a political gimmick that offers minimal impact on the
economy and offers minimal savings to the taxpayer," Sanford said.
Supporters of the holiday point to figures indicating that shoppers
collectively save millions by not paying sales taxes. For example, during
the first year, South Carolina shoppers did not have to pay $3.6 million
in sales tax they otherwise would have. In 2002, the figure was $3
million, and in both cases some of that represented genuine savings.
But research of tax-free holidays indicates that retailers usually
offer less generous markdowns and cut down on promotional sales on the
weekend that taxes are exempted. A 2002 study by the University of West
Florida found that shoppers could have saved more on 95 selected items if
they had bought them the weekend before the tax-free holiday.
According to the same study, shoppers also could have saved money the
week after the holiday when many items that didn't sell during the
tax-free weekend were marked down. Thus, while the promise of being able
to buy items at 5 to 6 percent off the normal price might be a good way to
entice customers to go shopping, it may be a false savings. After all,
even a 10 percent markdown is better than what is saved by eliminating the
sales tax.
One of the benefits of the tax-free holiday in the early years was that
it lured customers from North Carolina to South Carolina stores. Last
year, however, North Carolina decided to schedule its tax-free holidays on
the same weekend as South Carolina's to cut down on the migration of
shoppers across the state line.
The tax-free holiday may get shoppers into the stores, which is good
news for retailers and probably a small boost for the overall economy. But
the estimated $3.1 million shoppers are expected to "save" this weekend
represents $3.1 million in lost revenue for the state. And during these
lean times, that hurts.
Weighing the pros and cons, savvy shoppers might do well to wait until
the weekend after the tax-free holiday to buy their back-to-school
supplies.
Shoppers probably can save more by getting school supplies on
another weekend.
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