Until about five years ago, people driving
through Jasper County might have had the easiest time recognizing where
they were by looking for the string of fireworks stands along the side of
the road.
Today, things are starting to change.
The county is poised for what promises to be the most dramatic economic
and population growth spurts in South Carolina, stimulated in large part
by plans for a new deep-water port in the southern part of the county.
"We'll be 30 square miles and one of the biggest cities in South
Carolina," said Rob Dewig, community development director for Hardeeville,
one of the two incorporated towns in Jasper County.
"Give us three years," Dewig said.
It may take a bit longer than that: Hardeeville is now about 5 square
miles, and fewer than 2,200 people live there.
While county and city officials say a number of things point to a more
prosperous future for Jasper -- nearby cities are expanding outward and
the path to Hilton Head Island is dumping more tourist dollars into their
towns -- the port is the one project on which people are pinning many of
their hopes for economic development.
When they look at a swampy swath of land in the southern end of the
county on the Savannah River, they don't see what it is today: a dump,
literally. Instead, they see a bustling terminal that will provide
thousands of jobs and a ripple effect of hundreds of new businesses.
"We are growing, we are going in the right direction and industry is
coming in," said James Taylor, a one-time member of the county's
development board. "But really, right now, (the port) is what we're
concentrating on. We've really put everything else on hold to focus on
this."
Problem is, how and when the new port terminal might be built is still
anybody's guess. It's been on the county's to-do list for about 10 years,
but there have been and still are legal and logistical hurdles to
overcome.
The land that's been pegged for the project is in Jasper County, but it
belongs to Georgia. That state uses it as a dump site for material that's
dredged from Savannah Harbor.
More recently, South Carolina's space-starved State Ports Authority
announced it wants to build its own public port terminal on the site.
Jasper County's deal would mean a public-private partnership with SSA
Marine, a port developer that is ready to invest millions of dollars in
the project.
The county and the SPA have taken their competing plans to court for
what promises to be a long legal battle over who will control the land.
Some state lawmakers believe SPA involvement in the project could
thwart private investment in Jasper County and divert attention from what
they think should be South Carolina's priority project: a $500 million
terminal planned for North Charleston.
"There's no question about it, Jasper expansion would be an asset to
South Carolina," said Sen. Yancey McGill, a Democrat from Williamsburg who
serves on a newly created Senate committee studying port expansion. "But
my focus is protecting what we have going on in Charleston. And it's going
to take years of process (for the Jasper County) project to be
successful."
Jasper County officials say they don't have that much time. They want
to move forward now with their plans for a private terminal and are upset
about what they view as the SPA's sudden interest.
"There's something wrong there," said Taylor, who served as development
board chairman for decades before leaving the post last fall. "We've done
everything you can do to make this project a success, and now, all of a
sudden, it turns out it's going to be a wonderful port and the (state)
wants to own it. The county has everything lined up, and we can handle it.
We aren't hurting on anything at this particular time, except Charleston
and the state are trying to take things away from us."
The SPA counters that it long has been interested in Jasper.
To the people in Jasper County who aren't affiliated with the port
plans, the details of who's in charge of the project don't seem to matter
as much.
"We just need the port," said Donna Rowell, who owns Fiddlers Fish
Market in downtown Ridgeland, the county seat. "It would be helpful in
bringing people in, and it would be health insurance for a lot of people
who don't have it right now. I think it's Jasper County's turn."
GROWTH CHALLENGES
The county, created in 1912 and one of the youngest in the state, has
struggled for years with a somewhat deflated economy. Its unemployment
rate hovers around 4.7 percent, and the per capita income is about
$19,000, much less than the state's per capita income of $26,000.
Jasper County started trying to take advantage of its geography in 2001
when it kicked off its redevelopment plans.
Situated near the growing cities of Beaufort and Bluffton and located
between the port cities of Charleston and Savannah, the county is starting
to see growth in its residential population from people pouring into those
areas.
Over the next year, the towns of Hardeeville and Ridgeland and Jasper
County Council are teaming up to create a joint planning district. Leaders
hope to annex a few more square miles of the unincorporated county to help
grow the tax base and provide better services for people thinking of
moving there.
"We are a lot better situated than we were in 2000 to take advantage of
the growth," said Dewig, Hardeeville's development director. "There's a
lot -- a lot -- of developable land in Jasper County, and people are
starting to recognize that."
Over the past few years, a few major corporations have moved into the
area. South Carolina Electric & Gas opened a new $450 million power
plant in the county last May. The Coastal Carolina Medical Center opened
last year and is one of the largest employers in Ridgeland.
Several more lofty county projects are on the horizon, such as a
high-tech butterfly sanctuary, ice-skating rink and IMAX Theater.
Four major highways, one of which is the main route for travelers
headed to the beaches of Hilton Head, run through the county. Jasper is
trying to become a major pit stop on that tourist route, and is seeing a
rise in service jobs associated with the travel industry. Its work force
jumped from about 9,200 in 2002 to 9,900 in 2003.
The growth in Jasper's population, which last year reached almost
21,000, according to the U.S. Census Bureau, is most evident in the
county's changing school system.
The single-district school system, with an enrollment of about 3,000
students, is building two new K-12 schools in Hardeeville and Ridgeland.
The schools will have space for at least 1,100 more students when they
open in 2007.
"Is that sufficient?" asked school Superintendent William Singleton. "I
don't think so."
In just the four years since the school board asked the county's voters
for a $46 million bond referendum to build the new schools, the price of
the project has gone up $18 million. The rise is partly because steel
costs have increased 33 percent, but it's also because school leaders
bumped the buildings from roughly 150,000 square feet to more than 200,000
square feet each to accommodate more students.
"We've had a population explosion in the school district, and there's
more growth coming," Singleton said. "In 10 years, the school district
will grow from 3,000 to 13,000 students. I don't think anybody is ready
for that."
Singleton said much of the growth in the schools in the past few years
has come from Jasper County's expanding Hispanic population. In 1999, the
county had 29 Hispanic students. Now, there are 460.
Singleton attributes the minority population growth to new jobs in the
service industry. People who work at Hilton Head resorts are making their
homes in Jasper County, where property and living costs are less
expensive.
Officials predict the trend will continue, and that Bluffton and
Beaufort will continue expanding past the Jasper County line. They expect
the county's population to quadruple and reach almost 90,000 by 2015.
"The growth has just been phenomenal," said Kendall Malphrus, executive
director of the Jasper County Chamber of Commerce. "Bluffton and Beaufort
just keep going, and they're spilling out everywhere. We're just going to
keep adding those amenities to draw people here."
As part of the upgrades, the city of Ridgeland took on a major
beautification project a couple of years ago, adding new signs and
landscaping and renovating storefronts in its quaint downtown. West Main
Street, the main thoroughfare, is now about five blocks of diners, gift
shops, electronics stores and employment agencies, and it resembles a
bustling market street in a much bigger city.
"We're seeing a lot of people who've left the area come back for that
hometown feeling," Malphrus said. "Ridgeland had lost that for a while."
The signs of economic sluggishness still are evident along the main
road leading into Ridgeland. The county's section of Savannah Highway
still is cluttered with boarded-up gas stations, rundown motels and those
trademark fireworks stands.
Yet people like Kenneth Brown, yard manager of Ridgeland's Owens Supply
Co., is happy with the turnaround. He said the county is managing its
growth fairly well, though he worries that major industrial expansion such
as a new port terminal would be more than Jasper officials could handle.
"I'm all for economic development," Brown said. "But I really think we
need to fix the problems we've got now before we make any new ones."
Brown said he's concerned that the growing school system needs to make
academic improvements, as well as add more facilities, and that the county
is struggling, like many other Southern counties, with an influx of
illegal immigrants.
Hardeeville officials say they're ready to take advantage of any
economic growth that comes their way.
"Right now, when you come that way out of Savannah, the first view you
have (of Jasper County) is of a handful of strip clubs," Dewig said.
"In my opinion, when it comes to first impressions, I'd rather have a
port."