BellSouth too
dominant to have regulations lifted
IT’S PRETTY CLEAR what the government’s role should be in dealing
with businesses in a competitive environment and what its role
should be in dealing with a monopoly that provides essential
services.
When the marketplace is competitive, the state should take a
hands-off role, imposing only those regulations that are necessary
to serve larger societal goals, such as prohibiting discrimination
and setting a wage floor. In the case of a monopoly that provides
essential services, strict regulations are needed, because that’s
the only way the public has any recourse if the monopoly overcharges
or provides an inferior service.
What’s difficult to determine is what the government should do
during a transition from regulated monopoly to free market, as we
are experiencing now in the local telephone industry. Leave the
regulations in place too long, and you give fledgling competitors an
unfair advantage over the long-time monopoly. Remove them too soon,
and you destroy any chance of a free market developing, because the
monopoly still has enough resources to undercut competitors just
long enough to run them out of business.
South Carolina’s primary local telephone monopoly, BellSouth,
believes that our state is in danger of committing the first sin, of
leaving regulations in place so long that it is irreparably damaged
by smaller competitors. Specifically, it argues that state
regulation of so-called bundled services makes it impossible for the
company to compete with the unregulated companies trying to win
market share. And it says that with current regulations in place, it
has little incentive to roll out new products it can’t afford to
offer now.
So BellSouth has asked the Legislature to let it change rates on
bundled services without state approval and to prevent state
regulators from responding to customer complaints. That doesn’t
sound like such a huge deal until you realize that a service is
“bundled” when you add long distance or call waiting or caller ID or
anything else to basic local phone service.
These will be a reasonable package of requests once the phone
market throughout South Carolina has matured enough to provide real
competition for BellSouth and other “incumbent” phone companies. But
it hasn’t.
While competitors are starting to gain a foothold with business
customers, BellSouth still controls at least 90 percent of the
residential market in the areas where it offers service. And
customers who use other companies pay into a state fund that
subsidizes BellSouth’s business. Remove state regulations as much as
the company wants, and it would be able to underprice its largely
under-capitalized competitors long enough to drive them out of
business.
Another part of the bill may be worse: It deregulates local
monopoly phone companies in smaller markets if they have two
cellular competitors. We can foresee a day when land-lines might
become relics, but we are nowhere near that time now. We’re probably
even farther away in smaller communities than in larger ones.
Perhaps it is, indeed, time to give the incumbent phone companies
more freedom to set some rates. But such a change must not be
accompanied by the removal of customers’ right to have the state
intervene when they have problems with this essential service. |