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Article published Feb 20, 2005
Democratic Party's future: Democrats must energize urban base nationally, while S.C. presents bigger hurdles

BARRY WYNN
For the Herald-Journal


South Carolina Republicans celebrated after their victories in November. Jim DeMint's successful campaign over Inez Tenenbaum ended any threat the Democrats had of recapturing political momentum.The foundation for these victories was built in the 1960s and gained momentum during the Ronald Reagan years. South Carolina was ahead of its neighbors in moving toward the Republican Party, due in part to the popularity of Sen. Strom Thurmond and Gov. Carroll Campbell. Other Southern states have followed South Carolina over the past decade as the national realignment unfolded.Nationally, the November election was a historic victory for President Bush and Republicans. The president won more than 50 percent of the popular vote, something that Bill Clinton failed to do twice. Bush broke Reagan's record for votes received by almost 5 million and became the first president since 1936 to increase his own vote and increase his party's majorities in both the House and Senate. In addition, the president increased his personal margin in 45 states and won 97 of the nation's 100 fastest growing counties.This victory came in spite of a well-funded political machine organized by John Kerry and the Democrats. Republicans and their various interest groups were outspent by $100 million, and most of these funds were spent in urban strongholds to register and turn out new Democratic voters. Tactically, this was the best use of energy and financial resources for Kerry.But the real story of the election may be the growing political and philosophical divide between major urban centers and middle America. These surviving citadels of Democratic support are "bluer" (more Democrat) than they were in the 1980s, but they are surrounded by "red" suburbs, exurbs, micro-politan communities and rural areas that have grown more conservative and more Republican. The majority of voters in these areas have different views and values and are not influenced by trendy entertainers or media elites. They are generally independent thinkers who do care about declining moral and spiritual values and have developed alternative sources for their news.This philosophical and values division between the major urban centers and middle America has developed over three decades and will likely continue. These centers will remain strong for Democrats and will make them competitive in national campaigns.Unfortunately for Democrats in South Carolina, the future looks less hopeful. South Carolina does not have a major urban center to serve as a political beachhead. Our state is dominated by rural, suburban and micro-politan communities. These communities are target-rich for Republicans and are very receptive to the national Republican message of individual freedom, conservative values and optimism about America.The national Democrats have no choice but to present a message that energizes their urban base. What chance would Hillary Clinton have in Illinois without Chicago, in Ohio without Cleveland, in New York state without New York City or in California without Los Angeles?This positioning will make it difficult for South Carolina Democrats to realistically challenge Gov. Mark Sanford next year. Strategically, it is difficult to present a statewide message different than the national message.Hopefully, both parties will agree that perpetual campaigning is not constructive to solving our long-term problems. This year presents the country and the state a great opportunity to get beyond adversarial politics and work together to improve the lives of our citizens. Voters in 2006 and 2008 may reward the officeholders who were problem solvers instead of political opportunists.Barry Wynn, president ofColonial Trust Co., servedon the National FinanceCommittee for Bush-Cheney.