Minibottle ads
can't use word hospitality Palmetto
group agrees to change By Zane
Wilson The Sun
News
'The [S.C.] Hospitality Association
name has been exonerated by this agreement.' David Miller | co-chairman of the
organization
Palmetto Hospitality Association, which has been running ads
against a referendum to end the minibottle requirement, agreed in
court in Columbia on Friday to stop using the words "hospitality
association" in its ads.
The agreement, accepted by Judge James Barber as a court order,
was in response to a lawsuit by the S.C. Hospitality Association,
which has fought for years for an end to the minibottle
requirement.
The agreement means the Palmetto group cannot use its name on ads
from 5 p.m. Friday to 7 p.m. Tuesday. If an ad cannot be changed, it
must have the statement that the group is not affiliated with the
S.C. Hospitality Association.
"The Hospitality Association name has been exonerated by this
agreement," said David Miller, co-chairman of the organization.
Attorneys for Palmetto Hospitality Association did not return
phone calls seeking comment.
Brad Dean, president of the Myrtle Beach Area Chamber of
Commerce, said the agreement was good news.
"We're pleased, and we hope that will clarify with the voters who
it is who is opposing the referendum," Dean said.
The agreement said the Palmetto group "denies any wrongdoing or
liability with respect to the allegations."
The Palmetto group provided the name and phone number for its
spokeswoman as a contact for any member of the Hospitality
Association to call if a violation of the agreement is seen or
heard.
If it gets a complaint, the Palmetto group "agrees to conduct
immediate investigation of the alleged violation and undertake all
actions necessary to discontinue or prevent any such violations,"
the agreement says.
Violations of the agreement could result in a citation for
contempt of court.
The court action did not resolve the issue of whom is backing the
campaign. The Associated Press reported that attorneys for the
Palmetto group told Barber that a "Mr. Sisk" requested it to
incorporate the group.
The group would not confirm if the backer is Michael Sisk, chief
financial officer of Ben Arnold, the state's largest liquor
distributor, the news agency said.
The agreement was signed only with initials that appear to be
"M.S." as vice president of the Palmetto Group. The name is not
spelled out under the initials.
The Palmetto group has said its members include liquor
distributors and stores.
The Hospitality Association objected that those are not in the
hospitality business and that the ads were misleading.
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