Plan claims more
tourism tied to airport
By Dawn
Bryant The Sun
News
SPARTANBURG - The Myrtle Beach
International Airport must be expanded for tourism to reach its
potential, regardless if a regional airport is built, a state
consultant said.
Getting tourists to the Grand Strand - by air and without an
interstate - is a major hurdle for the destination as it tries to
bring more visitors to fill an oversupply of lodging units,
according to Michael MacNulty, a consultant who compiled a Tourism
Action Plan for South Carolina.
"Myrtle Beach in particular needs interstate highway access and
an improved airport to help accommodate more nonstop flights,"
according to the plan summary. "The Grand Strand is in 'an emergency
situation' because of excess accommodation capacity and improved
access would fill rooms."
The 533-page report, released this week during the Governor's
Conference on Tourism and Travel in Spartanburg, outlines a need for
more air service and marketing money, among other strategies.
Upgrading facilities at the Myrtle Beach airport is one of the
priorities, as is examining the need for a regional airport, an idea
kicked around by groups such as the North Eastern Strategic
Alliance, a regional economic group representing 10 counties
including Horry and Georgetown.
If a regional airport is built, it should be in a place that
makes it convenient for convention-goers along the Grand Strand, the
report says.
Improvements to the Myrtle Beach airport are needed, but the
possibility of a regional airport should be considered in deciding
the extent of those upgrades, the report said.
The report comes as wrangling continues over whether to build a
$229 million terminal at the Myrtle Beach airport.
After initially rejecting the project, the Myrtle Beach Community
Appearance Board is again listening to the pitch from Horry County
officials, who are trying to save a plan that has been put through
the wringer the last few years. Approval from the appearance board
is a must for the terminal plan to move forward.
Horry County needs a new terminal, not just an expansion, said
Chad Prosser, director of the S.C. Parks, Recreation and Tourism
department and former chairman of Horry County Council.
"That air access is critical, particularly with the growth of
that market," Prosser said. "You've got a lot of product on the
ground."
Gov. Mark Sanford, who spoke to the 450 conference attendees
Tuesday, has earmarked $10 million for airport improvements in
Myrtle Beach, which he says is critical for coastal tourism - "the
epicenter of what happens in tourism in our state."
Sanford also urged the state's tourism leaders to think globally
as more places around the world aim to become much-visited
destinations.
The terminal plan has split Grand Strand business leaders, some
of whom want a new airport building while others prefer to focus on
luring airlines.
"The air service is the big thing," said Dave Sebok, director of
the Myrtle Beach Downtown Redevelopment Corp.
With the debate swirling, the Myrtle Beach Area Hospitality
Association is scheduled to vote today on whether to support the
terminal plan. Some are questioning whether building a terminal is
the right thing to do, said Pauline Levesque, the association's
executive director.
"Now that there have been a few land mines along the way, people
are second-guessing," she said.
The delays haven't made hotelier Woody Crosby waver. A new
terminal will help the beach lure more tourists and fill the hotel
rooms, he said.
"It has been a long time coming and it is a good opportunity for
us," Crosby said. "Lord knows when it will be an option again. ...
We should do whatever it takes to move forward and get that
done."
At a
glance
The Grand Strand didn't take home any of the big tourism awards
given Tuesday during the Governor's Conference on Tourism and Travel
in Spartanburg.
Governor's Cup | Darlington Raceway
Bundy Award | The Old Towne Preservation Association of
North Augusta's Living History Park
Hospitality Employee of the Year | Lynn Thompson,
chairwoman of North Augusta's Living History and president of the
park's Old Towne Preservation Association
Local $1,000 scholarship recipients | Ellen E. Ryan of
Coastal Carolina University and Mohamed Bazzani of Horry-Georgetown
Technical College
|