Record $24 million
spent on Senate race Tenenbaum,
DeMint, others part of ‘massive machinery of
money’ By LAUREN
MARKOE Washington
Bureau
WASHINGTON — The South Carolinians running for U.S. Senate
in 2004 spent a record-setting $24 million — more than twice as much
as the candidates who ran two years ago.
“It’s an incredible money chase, a massive machinery of money
that gathers around the anointed candidates,” said Sheila Krumholz,
research director of the Center for Responsive Politics, a
Washington nonprofit that follows money in campaigns.
The sad result, she said, is that a run for Congress often is
limited to a select few.
Republican Jim DeMint, who in November beat Democrat Inez
Tenenbaum, spent a total of $9 million, according to campaign
finance reports, the last of which had to be filed Monday.
“Two years ago, I told everyone this would be a $6 million race,
and no one believed it would cost that much,” DeMint said. “I had no
idea it would end up costing more.
“I’m just thankful to everyone who supported my candidacy.”
Tenenbaum, the state superintendent of education, spent $6.2
million.
“It was a top-tier race that attracted a lot of attention across
the country, and it was competitive all the way through,” said Zeke
Stokes, Tenenbaum’s campaign finance director.
The $15.2 million DeMint and Tenenbaum spent also more than
doubled the $7 million Democrat Fritz Hollings — the man DeMint
succeeded — and Republican Bob Inglis spent in Hollings’ last race
in 1998.
DeMint’s most generous supporters were those who work for
financial, insurance and real estate companies. Lawyers and
lobbyists gave the most to Tenenbaum.
To their $15.2 million, add the money spent by their competition
in the primary and general elections, and the price tag for the 2004
race approaches $24 million.
That includes spending by three strong candidates in the GOP
primary — $3.3 million by Charleston developer Thomas Ravenel; $2.7
million by former Gov. David Beasley; and $1.5 million by former
Attorney General Charlie Condon — and more than $1 million by eight
other candidates.
Two years earlier, Republican Lindsey Graham and Democrat Alex
Sanders spent $10.3 million in a race Graham won.
Why the price hike? The campaigns point to the following:
• Though DeMint won by 10 points,
the race was long deemed a close one. That spurred individual donors
in nearly every state to give to the S.C. candidates, as well as
generous contributions from political parties.
• In 2002, neither Graham nor
Sanders had a competitive primary. DeMint had to win a primary, a
runoff and then the general election.
• Campaign costs — from yard signs
to TV ads to consultants — rise with each election cycle.
In 2002, Krumholz said, a winning U.S. Senate candidate spent an
average of $5 million. In 2004, the winner spent an average of $7.6
million.
The prices rise every year, Stokes said. “Four years from now,
after the next Senate race, we’re going to be having the same
conversation.”
Reach Markoe at (202) 383-6023 or lmarkoe@krwashington.com. |