N.C. lottery a drain on York County
retailers
By Deborah Hirsch · The Charlotte Observer -
Updated 09/30/06 - 1:50 AM
Lottery
sales in South Carolina are slightly higher than last year despite
the launch of the N.C. lottery about six months ago. But that's not
the case for York County retailers.
Even though the county remains home to seven of the top 10
retailers, all of them have seen lottery sales drop anywhere from 9
percent to 40 percent.
"Anything new, your business is going to decrease," said Victor
Boulware, a manager at Borderline Mini Mart in Clover. Sales there
dipped by 32 percent, yet the store still has the fifth-highest
lottery sales in the state.
The reason the state gained even as top retailers lost?
Instant games, Pick 3 and Pick 4 more than made up the
difference.
S.C. Education Lottery Executive Director Ernie Passailaigue said
special promotions helped those sales. Over the summer, for example,
lottery players could send in $20 worth of certain nonwinning
instant tickets to enter a series of "second-chance" drawings for
prize packages, cash and Ford Mustang convertibles.
Three finalists were selected Friday to win the convertibles --
including Wendell Hughes, 46, of Fort Mill. One of the cars comes
with $1 million in the trunk. Which car holds the cash will be
revealed during the S.C. State Fair in Columbia this month.
Officials don't expect to maintain increased sales, though, even
after a record $1.14 billion in gross sales in fiscal year 2006 --
$200 million more than predicted.
The lottery commission made conservative estimates for the fiscal
year that started July 1, anticipating a loss of business from
Charlotte-area players who no longer have to drive across the
border, Passailaigue said.
Higher gas rates were also expected to discourage sales because
90 percent of lottery sales occur at gas station convenience stores,
Passailaigue said. On top of that, two unusually large Powerball
jackpots of $340 million and $365 million boosted sales last year,
Passailaigue said, and the commission knew it couldn't count on that
again.
"We can't control what North Carolina does; we can't control what
the gas price does," he said. "The prudent thing to do is to budget
for the worst case, and we'll just have to see how it plays out.
We're hopeful that it won't be as Draconian as what has been
predicted."
Since the N.C. lottery launched on March 30, South Carolina's
Powerball, Palmetto Cash 5 and Add-A-Play (a $1 online game) have
dropped. Powerball sales went down 9 percent, while Add-A-Play went
down nearly 35 percent. Instant tickets, which account for about 60
percent of all lottery sales, increased by 5 percent.
North Carolina started selling Powerball tickets in May and is
expected to add Pick 3 and Carolina Cash 5 in October. Since its
launch, the N.C. lottery has sold about $445.6 million in instant
and Powerball tickets. The state hopes to average about $100 million
in sales a month and currently is doing about $80 million.
That is to be expected, said Pam Walker, communications director
for the N.C. Education Lottery.
"We don't have a full range of games out there yet," she said.
Passailaigue said he's heard of other states -- Kentucky, for one
-- that lost sales when a neighboring state added a lottery, but
it's not impossible to bounce back.
The lottery commission could decide to get more aggressive with
advertising or add more expensive games, such as a $20 ticket, he
said. (The most expensive now is $10.)
Of every dollar spent on the lottery, 28 cents goes into
education. It's hard to predict what would get cut if sales, which
have been steadily increasing since the lottery launched in 2002,
started dropping. State law calls for general funding to pick up
potential lottery shortfalls for certain programs, such as the LIFE
and Palmetto Fellows college scholarships.
In the mean time, Passailaigue and others will be tracking
numbers carefully as North Carolina continues adding more games.
Patricia Broome, assistant manager at Red Rocket Fireworks off
U.S. 21 in Fort Mill, said she thought she'd see lottery sales
eventually go back up. Some N.C. customers, she said, have continued
coming because "they say they don't like the North Carolina lottery,
especially the scratch-off games, because they don't win anything."
Boulware, at the Clover Borderline Mini Mart, said he's kept N.C.
customers who still find his store most convenient, or else they
just prefer it.
"It all goes back to customer service ... because people can
spend their money wherever they want to," he said. "You treat them
right, let them know you appreciate their business, and they'll come
back."