EDITORIAL
Free-Pour
Frustration? Liquor monoliths'
struggle could extend the reign of the
minibottle
The remaining barrier to ending the reign of the minibottle in
South Carolina is a power struggle between the liquor monoliths -
the four companies that distribute liquor statewide and the 58 Class
B liquor stores that sell liquor to drinking establishments and the
public. Voters declared an end the minibottle era in a
constitutional amendment adopted Nov. 2. But this struggle, which
rages behind the scenes in Columbia, has the potential to frustrate
their wishes.
In its bill to allow the free-pouring of cocktails from big
bottles of liquor, the S.C. Senate allows only the 58 Class B stores
to sell and deliver liquor to bars, restaurants and hotels. The S.C.
House free-pour bill, passed Thursday, allows the Class B liquor
stores and the liquor distributors to sell and deliver liquor
to bars.
From the perspective of the Grand Strand tourism economy, the
House bill is better. Allowing drinking establishments to procure
their liquor from the widest range of sellers possible would result
in better customer service and lower drink prices.
Moreover, the chief sponsor of the House bill, Rep. Bill Cotty,
R-Columbia, makes good sense in arguing that the brave new world of
free-poured drinks should be grounded in competition at the
wholesale level. The market can decide which distributors, and Class
B stores adapt most successfully to the minibottle's decline and
fall as the preferred delivery system for drinks in bars, hotels and
restaurants.
Lobbyists for the Class B stores argue that this is a competition
they'll lose over time. How can it be otherwise, they say, if the
law requires that Class B stores compete for bar, restaurant and
hotel business with the same companies that sell liquor to them?
The answer is that no single distributor carries all the liquor
brands that retail customers request at bars, hotels and
restaurants. Some drinking establishment owners, we're sure, would
prefer one-stop shopping from Class B stores that stock all their
preferred brands to buying liquor from more than one distributor.
The Class B stores whose owners perform this service well should
have no problem surviving - especially because they'll still be
selling liquor for home consumption.
In the end, however, it isn't the state's duty to guarantee that
all 58 Class B stores remain in business, just because they thrived
under state protection during the minibottle era. It's not
government's job to pick winners and losers in the private
marketplace. In venturing into this protectionist bramble patch, the
Senate erred.
None of this is to suggest, however, that legislators should pass
no bill this year if the House doesn't get its way in the upcoming
conference committee to reconcile its bill with the Senate's bill.
What matters more than perfect legislation is getting an acceptable
bill on the books this year.
Free-pouring, legislators must remember, is about much more than
the size of the vessels from which bars, restaurants and hotels
dispense drinks. It's also about pouring less potent drinks than the
ones that emerge from 1.75 ounce minibottles, to reduce
alcohol-related deaths and injuries on S.C. highways.
Who would benefit most if legislative inaction kept the
minibottle around a while longer? You guessed it: liquor
distributors and Class B store owners, both of whom fought hard to
retain the minibottle. That, especially, is why House and Senate
conferees' foremost concern in the days ahead should be implementing
the wish voters expressed last November, regardless of which liquor
monolith is
inconvenienced. |