SOUTH CAROLINA DEPARTMENT OF MENTAL HEALTH
Columbia, South Carolina

TO:                  All Organizational Components

SUBJECT:       South Carolina Department of Mental Health Letterhead and Logo, and Its Use

I. PURPOSE

This directive establishes the Department of Mental Health's policy and procedure for layout and use of letterhead, envelopes, business cards and logo for the Department's Inpatient Facilities, Community Mental Health Centers and Programs.

The South Carolina Department of Mental Health has adopted the South Carolina State Seal, as the insignia to appear on the newly designed DMH Letterhead, effective September 1, 2010. The newly designed letterhead will replace the former letterhead with the DMH logo that was developed by the Office of Public and Legislative Affairs in September 1989.

II. SCOPE

This directive covers all organizational components of the South Carolina Department of Mental Health. 

III. POLICY

A. Agency Stationery

Central Office

The newly designed letterhead will incorporate the South Carolina State Seal. The State Seal will be printed 1” gold foil located at the center top, with the words in black bold italic, State of South Carolina Department of Mental Health, under the seal. The names of the seven Mental Health Commission members will appear along the left side of the letterhead. The address, phone number and State Director of Mental Health’s name will appear along the right side of the letterhead.  The following will appear, along with the DMH logo in black ink, at the center bottom of the page.

MISSION STATEMENT
To support the recovery of people with mental illnesses.
DMH Logo

The approved agency letterhead will no longer appear on Report2Web. All agency letterhead is to be ordered as needed from the DMH Print Shop.  Due to huge volumes of letterhead required in divisions such as Reimbursement, Collections, etc. the state seal will be printed in black ink.

Facility

The State Seal will be printed 1” gold foil located at the center top, with the words in black bold italic, State of South Carolina Department of Mental Health, under the seal. The names of the seven Mental Health Commission members and State Director's name will appear along the left side of the letterhead.   Facility designation and address will appear on the right side of the stationery.  Additional administrators or staff members’ names will not be allowed. The following will appear, along with the DMH logo in black ink, at the center bottom of the page.

MISSION STATEMENT
To support the recovery of people with mental illnesses.
DMH Logo

All facility letterhead is to be ordered as needed from the DMH Print Shop.

Centers

The State Seal will be printed 1” gold foil located at the center top, with the words in black bold italic, State of South Carolina Department of Mental Health, under the seal. The names of the seven Mental Health Commission members and State Director's name will appear along the left side of the letterhead.  Center office designation and address will appear on the right side of the stationery.  Center Director's name will appear on the letterhead under the name of the center. Additional administrators or staff members’ names will not be allowed. The following will appear, along with the DMH logo in black ink, at the center bottom of the page.

MISSION STATEMENT
To support the recovery of people with mental illnesses.
DMH Logo

All center letterhead is to be ordered as needed from the DMH Print Shop.

B.  Deputy Director of Administrative Services Requirement

No extra graphics, symbols or words may be added to the new letterhead.  Do not attempt to create your own custom logo with a unit, department, office or program name. The Deputy Director of Administrative Services should be contacted with any requests for a custom letterhead/logo.

C. Agency Envelopes

Central Office

The State Seal will be pre-printed ½” in gold ink no. 117, located in the left top with the words in black ink, “South Carolina Department of Mental Health, 2414 Bull Street, Columbia, SC 29201,” appearing to the right of the seal.

Due to huge volumes of envelopes required in divisions such as Reimbursement, Collections, etc. the state seal will be printed in black ink.

Facility or Center

The State Seal will be pre-printed in gold ink no. 117, located at the left top with the words “South Carolina Department of Mental Health” appearing to the right of the seal in black ink, followed by the facility or center name and address.

D. Business Card

The State Seal 5/8" size will be printed in gold foil located in the left top with the words "SOUTH CAROLINA DEPARTMENT OF MENTAL HEALTH" appearing to the right of the seal.  Card should include the following information:

• Name
• Job Title(s)
• Department
• Address
• Office phone
• FAX number
• E-mail Address

E. DMH Logo

The logo will be used on all official printed materials, brochures and publications of the South Carolina Department of Mental Health and its divisions, offices, facilities and centers. 

The DMH logo may not be altered in any way.  Nothing can be added to or taken from the logo.  DMH logo to cloth products through embroidery or digital image requires approval of the Deputy Director of Administrative Services.

This directive rescinds and supersedes S.C. Department of Mental Health Directive No. 900-10, “South Carolina Department of Mental Health Letterhead and Logo, and its Use”.

Approved: October 10, 2012